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Payables: Stop December Surprises
Tip 1: Review all vendor balances
Knowing what you owe prevents panic. Reviewing balances allows you to plan which invoices to pay first. This protects cash and relationships.
Tip 2: Plan cash needs for the next two weeks
December is one of the tightest cash months of the year. Mapping out what’s coming helps you avoid shortfalls. Preparation beats reaction.
Tip 3: Freeze non-essential spending
Small purchases add up quickly this time of year. Tightening spending early protects cash for the critical payments. This is discipline that pays off.
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
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