Funding Growth or Firefighting?

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Here’s our first Wednesday newsletter drop so I hope you all enjoy this one! I wanted to change this up to the middle of the week for a while. Engagement has been great for Sunday, but I know you all may be more in the mix at this time and be able to have more takeaways from it. Let’s kick this off by discussing more on cash management.

One of the most valuable tools in cash flow management is the 13-week cash flow forecast. A recent discussion with a client reinforced just how critical it is to track cash coming in and going out daily. Without this level of visibility, businesses often find themselves scrambling to cover unexpected expenses, missing growth opportunities, or worse—falling into a cash crunch that could have been avoided. By maintaining a rolling 13-week forecast, companies can anticipate potential shortfalls, plan for upcoming obligations, and make informed decisions that support long-term stability.

A 13-week cash flow forecast isn’t just about knowing what’s in the bank today—it’s about understanding what’s coming at you in the weeks ahead. Businesses that rely on this tool gain a strategic advantage by proactively managing payables, receivables, and working capital. Instead of reacting to financial surprises, they position themselves to act with confidence.

  • Tracking daily cash flow ensures that a business knows exactly what’s coming in and what’s going out, allowing for better decision-making.

  • A forward-looking 13-week plan helps business owners identify potential gaps and take corrective action before they become a crisis.

  • Visibility into receivables and payables ensures that collections efforts are timely and that payments are scheduled in a way that aligns with cash availability.

  • Better relationships with vendors and creditors emerge when a business can negotiate terms with confidence, knowing its future cash position.

  • Scenario planning becomes possible, allowing a business to model different outcomes and prepare for best- and worst-case scenarios.

  • Growth opportunities don’t get missed because a business can assess whether it has the liquidity to invest in new projects, inventory, or expansion.

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A well-maintained 13-week cash flow model does more than just track cash—it provides clarity, control, and confidence. It turns cash management from a reactive struggle into a proactive strategy. For businesses facing uncertainty, this approach is a game changer. It creates a rhythm where financial decisions aren’t based on gut feelings but on hard data.

No business is immune to cash flow challenges, but those with a structured forecast in place are far better equipped to navigate them. Whether a business is growing fast or struggling to stay afloat, knowing what’s ahead for the next 13 weeks makes all the difference. I have developed these for many different clients and companies over the years. All different, but serving the same purpose. Planning ahead and figuring out how to best manage and utilize our money.

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