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Happy Sunday you all! You’re getting a bit more information today (aligning to yesterday’s detail since you’re new to the group!). As you start the new year, one of the most important habits you can build is slowing down your financial decisions just enough to avoid costly mistakes. Many businesses do not lose money because of bad strategy. They lose money because of rushed processes, unchecked assumptions, and trusting the wrong request at the wrong time.
One of the most common examples shows up in something that looks harmless: a request to change bank account details. It can come from a vendor, a customer, or even someone who looks exactly like a trusted contact. Sometimes it is legitimate. Sometimes it is not. The risk is not in the request itself. The risk is acting on it without verification.
This is why disciplined finance teams treat cash movements as controlled events, not quick tasks. Verifying payment changes, separating email communication from confirmation calls, and requiring verbal read-backs of bank details are not bureaucracy. They are safeguards that protect your cash, your relationships, and your reputation.
For new members, this mindset matters early. Strong cash flow is not just about collecting faster or paying smarter. It is about building repeatable controls that prevent losses before they happen. When you start the year with clear verification habits, you reduce fraud risk, avoid painful clean-ups, and create confidence in your financial operations.
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Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
Veteran business owner? Take command of your cash flow and tighten your financial systems. Join The Profit Platoon — a community built for Veterans.
