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Payables: Protect Cash Without Burning Vendor Relationships
Tip 1: Schedule payments instead of paying randomly
Paying as invoices arrive drains cash unpredictably. A weekly or bi-weekly schedule gives structure so you always know what’s going out. Vendors appreciate consistency more than speed.
Tip 2: Communicate early if you need flexibility
Vendors get frustrated when they are surprised, not when they are informed. A quick message buys goodwill and protects the relationship. Most vendors can accommodate you if you’re proactive.
Tip 3: Track all upcoming bills weekly
Forecasting payables prevents cash crunches. When you know what’s coming, you can align outflows with incoming revenue. Control beats chaos every time.
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Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
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