In partnership with
Sales going up should feel good, but for many businesses cash still feels tight, stressful, or unpredictable. That disconnect is more common than people realize.
Here’s why it happens
Invoices go out, but cash comes in weeks later
Expenses increase immediately as sales grow
Payroll, taxes, and vendors don’t wait for customers to pay
Growth often stretches cash before it strengthens it. It’s a give and take for sure as you begin to grow.
What usually gets missed
Revenue shows up on the P&L before cash hits the bank
Receivables grow faster than collections
Timing gaps widen without being tracked
On paper, things look fine. In reality, cash feels squeezed and you get stressed about what’s to come…..
Clarity fixes the confusion
Separate booked revenue from collected cash
Watch receivables closely as sales increase
Track timing, not just totals
This isn’t a sign something is broken, but more of a sign visibility needs tightening on your end. Take some ownership now since it’s still January.
January is the right time to reset how you look at cash. When you understand timing, growth feels less stressful and decisions get easier.
If sales are rising but cash still feels uncomfortable, reply to this email, message me in the community, or email [email protected]. A little clarity goes a long way.
Attention spans are shrinking. Get proven tips on how to adapt:
Mobile attention is collapsing.
In 2018, mobile ads held attention for 3.4 seconds on average.
Today, it’s just 2.2 seconds.
That’s a 35% drop in only 7 years. And a massive challenge for marketers.
The State of Advertising 2025 shows what’s happening and how to adapt.
Get science-backed insights from a year of neuroscience research and top industry trends from 300+ marketing leaders. For free.
Sponsoring the Cash Flow Chronicles today is FINANCE BUZZ!
Thank you for supporting our newsletter. Each time a reader engages with our sponsor’s ad, this directly supports CFC’s mission to be the TOP FINANCIAL newsletter Beehiiv has to offer.
Even if you do not buy a product, subscribe, etc. this greatly supports our mission. Take 5 seconds today and check them out!
Amazon Prime members: See what you could get, no strings attached
If you spend a good amount on Amazon, this card could easily be worth $100s in cash back every year. And — even better — you could get approved extremely fast. If approved, you’ll receive an insanely valuable welcome bonus deposited straight into your Amazon account, ready to use immediately.
You also don’t have to jump through any hoops to get this bonus. No extra work or special spending requirements. Get approved, and it’s yours.
This might be one of the most powerful cash back cards available, especially considering how much most people spend on Amazon each month. It gives you the chance to earn cash back on the purchases you’re already making, turning your routine shopping into something that actually pays you back.
If you shop at Amazon or Whole Foods, this card could help you earn meaningful cash back on every purchase you make. But this offer won’t last forever — and if you’re an Amazon Prime member, this card is as close to a no-brainer as it gets.
Amazon Prime members: See what you could get, no strings attached
Veteran business owner? Take command of your cash flow and tighten your financial systems. Join The Profit Platoon — a community built for Veterans.
