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- Stop Giving Out Free Loans
Stop Giving Out Free Loans
You might not think of yourself as a lender….But if your customers aren’t paying you on time, that’s exactly what you’re doing. Financing their operations with your cash.
When you extend terms like net 30, 45, or 60, you’re giving customers a window to pay. That’s normal, but when they miss those deadlines and you keep delivering, you’re essentially offering an interest-free loan. Meanwhile, your own business is footing the bill…covering payroll, rent, and vendor payments without the cash that should already be in your account.
Late payments create a ripple effect that hits harder than most leaders realize:
Increased Admin Costs: Every overdue invoice adds hours of follow-up from your team….phone calls, emails, reminders. That’s time that could have been spent on revenue-driving work.
Strained Cash Flow: While you wait on customer payments, you may have to dip into reserves, delay investments, or even stretch your own vendor payments.
Hidden Financing: You’re acting like a bank, but unlike banks, you’re not charging interest for the risk. That puts the burden of financing squarely on your shoulders.
Growth on Hold: With cash tied up in receivables, it’s harder to invest in expansion, hire staff, or take on new opportunities.
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So, what can you do to stop financing your customers?
Tighten Terms: If customers regularly miss 45-day terms, shorten them to 30 or even 15. Contracts may lock you in so be careful.
Reward Early Payments: Offer small discounts to customers who pay ahead of schedule. Only if it makes sense!
Automate Invoicing and Reminders: Make it harder for invoices to slip through the cracks. Always deliver via email, no snail mail.
Set Clear Boundaries: Train your team to pause new work until overdue balances are resolved. You have to take a stance.
Here’s the bottom line: every day an invoice goes unpaid, you’re carrying someone else’s debt. By tightening your collections and setting boundaries, you keep your cash where it belongs…in your business, fueling your growth.
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