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Receivables: Spot Risky Customers Before They Become Bad Debt
Tip 1: Look for partial payments
Partial pays usually signal cash flow issues. This is often the first warning sign a customer is struggling. Address it early to protect your receivables.
Tip 2: Watch for excuse patterns
If a customer always has a reason for delays, that is a red flag. Patterns reveal risk long before a write-off hits. Don’t ignore consistency.
Tip 3: Tighten terms on repeat offenders
If they pay slow once, it’s a mistake. If they pay slow every time, it’s a problem. Shorten terms or require deposits to limit your exposure.
Shoppers are adding to cart for the holidays
Peak streaming time continues after Black Friday on Roku, with the weekend after Thanksgiving and the weeks leading up to Christmas seeing record hours of viewing. Roku Ads Manager makes it simple to launch last-minute campaigns targeting viewers who are ready to shop during the holidays. Use first-party audience insights, segment by demographics, and advertise next to the premium ad-supported content your customers are streaming this holiday season.
Read the guide to get your CTV campaign live in time for the holiday rush.
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