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Receivables: Spot Risky Customers Before They Become Bad Debt
Tip 1: Look for partial payments
Partial pays usually signal cash flow issues. This is often the first warning sign a customer is struggling. Address it early to protect your receivables.
Tip 2: Watch for excuse patterns
If a customer always has a reason for delays, that is a red flag. Patterns reveal risk long before a write-off hits. Don’t ignore consistency.
Tip 3: Tighten terms on repeat offenders
If they pay slow once, it’s a mistake. If they pay slow every time, it’s a problem. Shorten terms or require deposits to limit your exposure.
Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
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