Your Burn Rate Is Too High

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As Q4 begins, every founder and finance leader should be asking one question: “How long can we keep operating at our current pace before we run out of cash?” That’s where understanding your burn rate and cash runway becomes mission-critical. An entrepreneur recently asked me about burn rate after reading about it in a LinkedIn post and asked if I’d do a short one on that…so here you go!

Burn rate refers to how much money your company spends each month. There are two ways to look at it. Gross burn rate is your total monthly operating expenses like salaries, tools, rent, etc. It tells you how expensive your company is to run. For example, if you spend $250,000 each month across payroll and overhead, that’s your gross burn.

Net burn rate, on the other hand, subtracts your monthly revenue from your expenses to show how much cash you're actually losing. So if you bring in $100,000 in revenue but spend $250,000, your net burn rate is $150,000/month.

With your net burn rate calculated, you can figure out your runway which is the number of months you have before you’re out of cash. Very important to Start Ups/Founders! The formula is simple: Cash on Hand ÷ Net Burn Rate = Runway (in months). So if you’ve got $900,000 in the bank and burn $150,000/month, you’ve got exactly 6 months of runway. Tick tock!

This becomes incredibly important in Q4 for several reasons. First, fundraising often slows down at the end of the year. Second, holiday slowdowns can hit your revenue or collections, even if your spending continues. We’ll be hitting on AR/Collections VERY hard coming up to help you out…Finally, Q4 is often when companies ramp up hiring or expenses to hit year-end goals, which can spike your burn unexpectedly.

If you're feeling pressure, here are some key levers to reduce burn or extend runway without sacrificing growth:

  • Forecast weekly cash flows (monthly is too slow).

  • Prioritize high-ROI projects and pause non-essential ones.

  • Renegotiate vendor contracts or extend payment terms.

  • Tighten up AR collections to bring in cash faster.

  • Reassess hiring plans and delay new roles if needed.

  • Explore bridge financing or revenue-based funding options if necessary.

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At the same time, avoid common mistakes like overestimating Q4 revenue, assuming January will magically fix everything, or making deep cuts that damage growth potential. I’m sure you’ve seen some super aggressive EBITDA goals to meet set out by leadership that we all know won’t come to fruition…Burn rate management is about operational discipline, not panic.

Want a free Google Sheet template to calculate your burn rate and runway? Just reply with “Burn Calculator” and I’ll send it your way.

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