Your vendors expect a plan

Tip 1: Renegotiate terms if needed
Most vendors adjust terms for good customers. Longer terms give you breathing room without damaging relationships. The key is to ask early.

Tip 2: Use payment schedules to stay consistent
Consistency builds trust. Vendors value predictability over speed. Stick to the schedule and they will work with you.

Tip 3: Take discounts when cash allows
A two percent discount improves profit instantly. If cash is strong, take advantage of it. Discounts are free money if managed correctly.

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Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.

Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.

Learn more.

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